Biography

Stanley is the Brand Director of IMMORTAL, a wholly owned branding consultancy of the ONG&ONG Group. He leads an award-winning studio team, mentoring and developing designers and their skills, crafting brand identities for the Singapore and regional market. His brand strategy skills include assessing brand audits, name creation, visual identity design, packaging design, crafting brand communication systems and environmental wayfinding systems. Stanley's previous experience includes a working stint in London with Addison Design, where he was responsible for numerous branding projects for the European market. In Singapore, he crafted a packaging system for Ice Mountain, a local drinking water, which became the drink choice of a generation. He has also served as a retail consultant to numerous international brands, travelled extensively and held responsibilities spanning design development to international market and lifestyle trend creation, and has an avid interest in the arts and Asian culture.